While choosing to list your home in a seller's market is a highly desirable opportunity, there are still a few tips you should keep in mind to ensure your home stands out among the rest. Although your Watson agent will take care of most of these for you, you should also be well-versed on what to look for. Here are a few key things you'll want to implement in order to attract buyers and achieve your selling goals.
Hire a Great REALTOR®
A sound home-selling strategy includes multiple parts. Perhaps the most important part is hiring an outstanding REALTOR® who knows the market, the comps in your area, and what buyers are looking for. An experienced agent can sell your home faster and at a better price, so do your due diligence on agents in your area to maximize your profit and minimize sale time.
Make Your Marketing Matter
According to Forbes, social media is the biggest factor in the new real estate market. Not only that, but a Pew Research Center survey also found that of 30-to-49-year-olds, 82% use at least one social media platform, with Facebook and Instagram being the most popular.
Take advantage of social media by giving your agent permission to post stunning photos of the home with relevant hashtags like #yourcityrealestate on Instagram and Facebook. Then, share those posts to maximize your reach! Don't forget to combine that with traditional methods like yard signs, and you'll have more eyeballs from a variety of sources on your home, which equals more offers for you.
Go Live at the Right Time
Psst! Here is an insider secret: Friday is considered to be the best day of the week for home selling. Many people start their vacations that day or take off work early and are ready to get into personal affairs like browsing homes for sale. Since this day is likely to have more online traffic, consider posting the listing for sale on a Friday to generate more initial activity and engagement with your home. Conversely, Mondays are the worst day for activity, so keep that in mind!
Photos and Videos are King
What is the first thing you would look at when browsing homes to buy? If you said photos, you've done this before. Sharp, clean, professional photography is paramount to the buyer experience of wanting more of what your home has to offer. Good photos will entice a buyer to come visit your home in person. For homes in the $200K to $1M range, high-quality photography can increase the price by $3K-$11K. Even better, high-quality photos and especially virtual tours can lead to a 32% faster sale!
Begin with Curb Appeal
Hands down the most important part of making your home attractive is making it beautiful, clean, and as turn-key as possible. Start with the outside and take care of your landscaping, painting, and repairs. It's the first thing people see in photos and in person – and first impressions count! Plant bright flowers, lay down fresh mulch, eliminate weeds, and give the outside a power wash or new coat of paint to give your home an affordable facelift that yields excellent returns.
Create a Clean Slate
It should come as no surprise that if you plan on getting your home sold, the bare minimum is getting it clean, de-cluttered, and repaired. But you may also want to consider a professional cleaning or upgrades for key areas, like the kitchen and bathrooms – which buyers zero in on most. Ensure there are no smells whatsoever, remove any sign of pets, and de-personalize by removing photos or items like sports team flags or religious keepsakes which can turn buyers off. Don't forget home staging can help buyers visualize the way furniture compliments the home.
Ready to take the first step to getting your home sold? Let our Watson agents help – contact us today!
Maybe your family grew a bit last year and you need more space. Maybe you're ready to move somewhere closer to work. Whatever your reason for moving on from your current house, how you prep your home to sell makes a big difference in attracting interested buyers. Your home's overall condition includes everything from its curb appeal to the foundation it's built on. That's a broad spectrum, and it can easily overwhelm. But with this post, we'll walk you through some of the most critical steps and teach you how to prep your home to sell.
We're not talking about wiping down the counters and vacuuming the carpet – save those for your weekend cleaning routine. When selling is your goal, you've got to scrub, dust, and polish every nook and cranny of your home. Clean behind any pictures hanging on the wall. Wash the inside and outside of all your windows. Scrub the built-up grime from the sides and backs of your major appliances. Dust the ceiling fans. If it's not spotless, clean it until it is! Prospective buyers will be impressed by your home's cleanliness, and they'll be encouraged that you've taken good care of it.
Drafty door? Cracked windows? Sagging roof? Clogged pipes? Any of these could severely damage your ability to sell your home and should be repaired or replaced. It's also important to determine which repairs are the most cost-effective – these should be your priority.
During a home tour, prospective buyers are inevitably going to open a cabinet or closet and look around. They may just be checking on the amount of space, but you can bet they'll be unimpressed if it's in disarray. There's no greater time to finally tackle a closet or cabinet rearrangement than when prepping your home to sell. Organization, like cleanliness, shows you've treated your home with care.
Decluttering is a common part of prepping your home to sell, and it's easy to see why. Not only does it create space and open up your home, but it makes it much easier for prospective buyers to see themselves living there without all your junk in the way. Speaking of buyers seeing themselves in your home, now would be a good time to depersonalize. Photos of your kids, family heirlooms, or even just a favorite piece of furniture – all of these should be removed. Don't make prospective buyers feel like they're visiting another family; allow them to envision their own life in your home.
Your home's exterior can be forgotten amid deep cleaning and decluttering everything inside. But it shouldn't be, because it's the first thing any potential buyer will see. Don't let them develop a negative opinion of your home before they even make it through the front door. Update doorknobs and locks, paint the front door, and be sure to clean outdoor furniture. Add a few colored pots or plant some flowers for a touch of vibrancy. You want your home's exterior to give potential buyers the same feeling it's given you for years: Welcome home. First time putting your home up for sale? Check out our helpful home-selling guide and make sure you get the most out of your investment.