Posts by Danielle Stedham

The Watson Blog Home
July
28

Have you ever wondered what style of house represents your personality? There are so many home types to choose from, you should know which one fits you best! Take a look at these five popular home styles to get an idea for the aesthetic and functionality that match your unique personality when you're ready to purchase your next home.

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June
16

It's summer and you know what that means – it's listing season! Even though the market is primed for selling and many homes are selling for way over their asking price, it's still important to approach selling with a sound strategy. To that end, here are some key takeaways you should keep in mind to stay on top of your game in the lucrative 2021 market.

Understand Market Data

Though it can be exciting to sell when the market is scorching and you have the potential to make thousands over your asking price, remember that the market changes quickly, and there are a number of factors that go into pricing your home. According to Inman, if a home prices higher than comps in its area, it's likely that home has factors that can't be replicated – such as location, a pool, or a desirable lot. Your Watson agent knows to do their research thoroughly in order to best understand how to price your home.

Know Your Target Buyers

Low supply and buyer demand are skyrocketing the prices of homes, but that means that certain buyers are going to be priced out. Therefore, it's best to understand what your target audience is and what they're willing (and can afford) to pay. A great REALTOR® will understand where the leads are coming from, whether local or out-of-town, and what their financial backing looks like. Many buyers are offering all cash, but that may not always be your best bet since it can include contingencies, deductions, low-balling, and timelines that leave you frustrated.

Don't Alienate Your Buyer

You may think that since the market is in your favor, you get to call all the shots. But that attitude can backfire. Buyers still want a good deal and want to be treated with fairness. They also will be unwilling to move forward if the home doesn't meet their expectations. So, to avoid this pitfall, be sure to first get a thorough inspection and repair big items before listing your home. Things like roofs, leaks, or any basic items that are non-functioning need to be in great condition before listing, or you risk losing most buyers.

Proceed with Caution in Multiple-Offer Situations

Though receiving multiple offers on your home is a leveraging dream, it's not a particularly easy-to-navigate situation. Your instinct may tell you to go with the highest bid, but that's not always the right answer. An experienced REALTOR® will know to dig into the contract terms, financing, the offer letter itself, and other variables in order to make the best decision. It's best to operate with knowledge and realistic expectations and not let emotions sweep you away.

Now that you have the most vital information for selling your home in 2021, let's begin the listing process with the help of our expert Watson agents – contact us today!

May
20

While choosing to list your home in a seller's market is a highly desirable opportunity, there are still a few tips you should keep in mind to ensure your home stands out among the rest. Although your Watson agent will take care of most of these for you, you should also be well-versed on what to look for. Here are a few key things you'll want to implement in order to attract buyers and achieve your selling goals.

Hire a Great REALTOR®

A sound home-selling strategy includes multiple parts. Perhaps the most important part is hiring an outstanding REALTOR® who knows the market, the comps in your area, and what buyers are looking for. An experienced agent can sell your home faster and at a better price, so do your due diligence on agents in your area to maximize your profit and minimize sale time.

Make Your Marketing Matter 

According to Forbes, social media is the biggest factor in the new real estate market. Not only that, but a Pew Research Center survey also found that of 30-to-49-year-olds, 82% use at least one social media platform, with Facebook and Instagram being the most popular.

Take advantage of social media by giving your agent permission to post stunning photos of the home with relevant hashtags like #yourcityrealestate on Instagram and Facebook. Then, share those posts to maximize your reach! Don't forget to combine that with traditional methods like yard signs, and you'll have more eyeballs from a variety of sources on your home, which equals more offers for you.

Go Live at the Right Time 

Psst! Here is an insider secret: Friday is considered to be the best day of the week for home selling. Many people start their vacations that day or take off work early and are ready to get into personal affairs like browsing homes for sale. Since this day is likely to have more online traffic, consider posting the listing for sale on a Friday to generate more initial activity and engagement with your home. Conversely, Mondays are the worst day for activity, so keep that in mind!

Photos and Videos are King 

What is the first thing you would look at when browsing homes to buy? If you said photos, you've done this before. Sharp, clean, professional photography is paramount to the buyer experience of wanting more of what your home has to offer. Good photos will entice a buyer to come visit your home in person.  For homes in the $200K to $1M range, high-quality photography can increase the price by $3K-$11K. Even better, high-quality photos and especially virtual tours can lead to a 32% faster sale!

Begin with Curb Appeal

Hands down the most important part of making your home attractive is making it beautiful, clean, and as turn-key as possible. Start with the outside and take care of your landscaping, painting, and repairs. It's the first thing people see in photos and in person – and first impressions count! Plant bright flowers, lay down fresh mulch, eliminate weeds, and give the outside a power wash or new coat of paint to give your home an affordable facelift that yields excellent returns.

Create a Clean Slate

It should come as no surprise that if you plan on getting your home sold, the bare minimum is getting it clean, de-cluttered, and repaired. But you may also want to consider a professional cleaning or upgrades for key areas, like the kitchen and bathrooms – which buyers zero in on most. Ensure there are no smells whatsoever, remove any sign of pets, and de-personalize by removing photos or items like sports team flags or religious keepsakes which can turn buyers off. Don't forget home staging can help buyers visualize the way furniture compliments the home.

Ready to take the first step to getting your home sold? Let our Watson agents help – contact us today!

October
13

Each sign of the zodiac is a unique blend of planetary alignments and elemental influences. This creates a personality that has unique needs, values and preferences – especially when it comes to their home. That's why we've created a list of rooms in the house that suit each sun sign's needs to a T. Here's your favorite room in the house based on your zodiac sign.

Aries - Home Gym

Aries Aries needs to be active. There just is no getting around it. Their high-energy, go-getter spirit lives in their blood. And when they can't be active physically, they'll start to suffer greatly. So, obviously the gym is their #1 room. Whether it's a treadmill in the living room, a sunroom for yoga, or a fully equipped garage gym with barbells and HIIT workouts scrawled in chalk on the floor – it's all the same to these Mars-ruled signs. The sweatier the better!

Taurus - Kitchen

Taurus This grounded, Earthy sign is ruled by Venus – the planet of beauty and love. But there is one thing they love most – and that's food. Taureans need good food, comforting food, and lots of it to remain satisfied and happy. They love showing off their cooking skills and cooking for family and friends, too. That's why a big, fully equipped kitchen is this sign's favorite room. Complete with various cookware and exotic, yet hearty ingredients, this space is sure to satisfy these creatures of comfort.

Gemini - Game Room/Flex Space

Gemini You have to be quick to catch these flighty and mentally oriented signs. Ruled by Mercury, they crave intellectual stimulation 24/7. They are a gregarious sign by nature and love playing games and learning new things. You will typically find your favorite Gemini reading the latest news article, watching the newest TV show, or hanging with friends. This can all be done in a stimulating room with lots of hobbies to choose from. That's why the game room or flex space is the best place for these playful signs. Fill it with gadgets, board games, books, video games, and musical instruments, and watch them bask in the joy of entertaining themselves and you.

Cancer - Bedroom

Cancer Our sensitive, nurturing Cancers are happiest when at home – so nearly any room will do as long as they're with loved ones. But these Water-based signs crave creature comforts, cookies, and crying sessions. The bedroom is obviously the best place for these activities. Reading their favorite fantasy novel, watching a moody drama, or simply cozying up to their pets or family members with a pile of plush blankets and pillows (and a few sweet snacks) is their favorite thing of all time.

Leo - Bathroom

Leo Leos are simply the sunshine of the zodiac. They are lions and lionesses and love to be in charge and admired. They're walking drama and theatre majors. And what better place to practice their latest monologue than in the bathroom mirror? They love a good, dramatic soaking clawfoot tub filled with potions and bubbles where they can sip their wine and pretend they're in a movie. And let's face it, the bathroom simply has the best acoustics for singing along to their favorite musical!

Virgo - Home Office

Virgo These Earthy mothering types can be a bit nitpicky, but pure-hearted. They simply want things to be clean and organized. Nothing wrong with that! That's why you will find them in the office. They're known to always be working their tails off while spraying their keyboards with compressed-air dusters. Post-its are their favorite invention, and they'll never miss an appointment or meeting as long as they have access to their beloved planner or calendar. Plus, the office is far away from the mess of the rest of the home, which, frankly, gives them hives just thinking about.

Libra - Dining Room

Libra Make way for the hostess! Librans, like their Leo counterparts, have a flair for the dramatic, but function more as theater managers rather than stars. They love the art of entertaining and to be entertained, but they love it most when they can show off their entertaining skills creatively. That's why the dining room is where they shine. A beautifully curated table setting filled with family, friends, and good champagne is this artful soul's dream setting.

Scorpio - Den/Basement

Scorpio Scorpios are powerhouses ruled by Mars, similar to Aries. But their Water element makes them much more introverted and even a bit secretive. They really like their alone time and prefer to have a lot of it. That's why the best room in the house for them is going to be somewhere quiet and private. A den or even a basement works well so they can be on their computer or deeply invested in a crime novel with no interruptions. Plus, they kind of need space to layout their corkboard timeline of a murder they're trying to solve.

Sagittarius - Mini-Bar

Sagittarius Party's here! Our adventurous, spicy, outgoing Sagittarians love a good party and are happiest when surrounded by their friends. They're witty and fun to be around and will do anything for a laugh or an applause. They also love good conversation and a good cocktail to go with it. That's why if you lose your Sagittarius friend, you'll want to check the mini bar first. They love to meet strangers in the night and discuss the latest philosophical theory they recently read about. They must always have a mini bar or bar cart in their home stocked with the bases for any cocktail their guest desires. Cheers!

Capricorn - Study/Library

Capricorn Capricorns are known to be stoic, responsible, quiet types. That's not to say these Earthy signs can't have fun, but they really prefer to get their work done before launching into anything frivolous. They're serious about taking care of their jobs and understanding the world around them. They need a quiet space to do this and plenty of resources. That's why a study or library is going to be their favorite room. They can work, learn, and generally be in peace and quiet. Shhhhh.

Aquarius - Closet

Aquarius Most Aquarians you speak to will tell you they live either online, in their head, or outside of the house. They don't like being cooped up for too long since it suppresses their gregarious nature (AKA their need to socially analyze groups of people for ~science~). Plus, how else are they going to get their humanitarian deeds done? That's why the closet is best suited for this sign who is always ready to go out with friends or save the world. A big, spacious closet with plenty of outfits to choose from that express their unique style is sure to be the go-to place for these airy signs.

Pisces - Garden

Pisces Fluttering about in a world of their own, Pisceans create magic wherever they go. These sensitive types love romance, travel, the arts, and can be quite emotionally wise beyond their years like old souls. They are also very nurturing and understand the role our Mother Earth plays in this world. You are likely going to find them doing something creative, whether painting, writing, arts and crafts or gardening. That's why anywhere outdoors or their own personal secret garden is best for these dreamy signs. They crave their own space to get away from the troubles of the real world and they have been known to have a green thumb!

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