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Email Post to a Friend: How to Make Your Home More Attractive to Buyers

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May
20

While choosing to list your home in a seller's market is a highly desirable opportunity, there are still a few tips you should keep in mind to ensure your home stands out among the rest. Although your Watson agent will take care of most of these for you, you should also be well-versed on what to look for. Here are a few key things you'll want to implement in order to attract buyers and achieve your selling goals.

Hire a Great REALTOR®

A sound home-selling strategy includes multiple parts. Perhaps the most important part is hiring an outstanding REALTOR® who knows the market, the comps in your area, and what buyers are looking for. An experienced agent can sell your home faster and at a better price, so do your due diligence on agents in your area to maximize your profit and minimize sale time.

Make Your Marketing Matter 

According to Forbes, social media is the biggest factor in the new real estate market. Not only that, but a Pew Research Center survey also found that of 30-to-49-year-olds, 82% use at least one social media platform, with Facebook and Instagram being the most popular.

Take advantage of social media by giving your agent permission to post stunning photos of the home with relevant hashtags like #yourcityrealestate on Instagram and Facebook. Then, share those posts to maximize your reach! Don't forget to combine that with traditional methods like yard signs, and you'll have more eyeballs from a variety of sources on your home, which equals more offers for you.

Go Live at the Right Time 

Psst! Here is an insider secret: Friday is considered to be the best day of the week for home selling. Many people start their vacations that day or take off work early and are ready to get into personal affairs like browsing homes for sale. Since this day is likely to have more online traffic, consider posting the listing for sale on a Friday to generate more initial activity and engagement with your home. Conversely, Mondays are the worst day for activity, so keep that in mind!

Photos and Videos are King 

What is the first thing you would look at when browsing homes to buy? If you said photos, you've done this before. Sharp, clean, professional photography is paramount to the buyer experience of wanting more of what your home has to offer. Good photos will entice a buyer to come visit your home in person.  For homes in the $200K to $1M range, high-quality photography can increase the price by $3K-$11K. Even better, high-quality photos and especially virtual tours can lead to a 32% faster sale!

Begin with Curb Appeal

Hands down the most important part of making your home attractive is making it beautiful, clean, and as turn-key as possible. Start with the outside and take care of your landscaping, painting, and repairs. It's the first thing people see in photos and in person – and first impressions count! Plant bright flowers, lay down fresh mulch, eliminate weeds, and give the outside a power wash or new coat of paint to give your home an affordable facelift that yields excellent returns.

Create a Clean Slate

It should come as no surprise that if you plan on getting your home sold, the bare minimum is getting it clean, de-cluttered, and repaired. But you may also want to consider a professional cleaning or upgrades for key areas, like the kitchen and bathrooms – which buyers zero in on most. Ensure there are no smells whatsoever, remove any sign of pets, and de-personalize by removing photos or items like sports team flags or religious keepsakes which can turn buyers off. Don't forget home staging can help buyers visualize the way furniture compliments the home.

Ready to take the first step to getting your home sold? Let our Watson agents help – contact us today!

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