Posts from October 16th, 2019

The Watson Blog
October
16

In 2019, the classic image of hammering a For Sale sign into your front yard to announce to passersby that your home is on the market looks slightly more dated than it used to. While it's still common and effective, this typical portrait of a home for sale is only one of many ways a customer can list their home.

The newest version that's swiftly gaining traction across the country is Instant Buyers or iBuyers. You've probably heard of some of them: Opendoor, Offerpad, Zillow Instant Offers, just to name a few. Pitched as an alternative to listing with a real estate agent, iBuyers purchase homes outright directly from customers. The convenience of iBuyers has turned many heads, but does that convenience come at a cost?

How Do They Work?

Before we dive into that, let's talk about how iBuyers operate. Typically, sellers start by fillin...

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