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  • Dianne Pittman Installed As St. Augustine WCR Chapter President

    by Watson Realty | Dec 28, 2012

    Vice President/Managing Broker Dianne Pittman of the Watson Realty Corp., St. Augustine office was installed as the 2013 President of the St. Augustine Regional Chapter of Women’s Council of REALTORS® (WCR) in a recent ceremony held at Marsh Creek Country Club. The St. Augustine Regional Chapter is a professional real estate group affiliated with WCR – a national professional development organization with 19,000 members. WCR has been trusted by professional REALTORS® for more than 60 years as a reliable source of industry knowledge and leadership skill development.

    Pittman will serve a one-year term as President, and will be responsible for presiding over the governing board and the chapter’s business resource meetings. Her role is to provide leadership training and education to further the professionalism and personal excellence of the membership. Pittman has been a WCR member since 2000 and active in the St. Augustine Regional Chapter for five years. She has held positions of Vice President of Membership, Education Chairman and President-Elect and she has been a REALTOR® for 12 years.

    “I am looking forward to continuing our chapter’s success in 2013; I am excited about building our membership and strengthening our referral networking opportunities. Our diverse affiliate membership adds education expertise vital in our ever-changing industry. This is a great time to be in real estate – our clients need us more today than ever to help them navigate through the buying and selling process. This is going to be a great year!” shared Pittman.

    WCR members work within the community supporting varies charity organizations and giving back to St. Augustine and the surrounding area. Dianne Pittman can be reached at (904) 495-0112.  


  • Where to Put the Tree? Using Nature’s Bounty to Inexpensively Sell Your Home

    by Watson Realty | Dec 20, 2012

    The holidays are the best time for staging and selling a home. It’s the time of year when homes are decorated and looking the prettiest.  Families often relocate during the Christmas break, so lookers are serious buyers who need to make a decision quickly. Even a vacant home can be decorated at Christmas without spending a lot of money. The first thing many people think about when looking at a home is where they are going to put their Christmas tree! A vacant house can have a decorated Christmas tree showcasing that perfect spot. Seeing where their future tree – a decorating symbol of this time of year – can help buyers envision themselves living in the house. Whether you are still living in your home while it is being shown or it is vacant, elegant holiday decorations do not have to cost a lot of money.

    An economical way to decorate the tree is using beautiful images on Christmas cards. Cut the backs of the cards off, trim the fronts and punch a hole.  Hang with a nice ribbon or with ornament hooks.  The dollar store has great cards for this project.

    • Fresh Cranberries from the grocery store are usually on sale at this time of year. Fill the bottom of a glass cylinder with the raw berries and fit a 3-inch candle in the middle. Coffee beans can be substituted for the berries. Add a few drops of almond extract to the beans for a lovely amaretto scent.
    • A walk in the yard with clippers can yield loads of beautiful free holiday decorations. Clippings from evergreen bushes or magnolia branches look great on fireplace mantles. Accent the green with red and white candles in glass containers. A large wine goblet can be used with tea light candles and adds an elegant touch.
    • Holly, juniper, cedar and pine clippings work in a vase or tucked into potted plants or around poinsettias.
    • Shells and starfish can be added for economical holiday decorations. These make great accents in bathrooms and kitchens.

    Staging your home is a great way to improve the number of showings and it can help to increase sales. Christmas time makes this process fun and easy with so many great options for decorating using nature.

    Norita Birdsong, Realtor, Watson Realty Corp. Atlantic Beach Office

    Norita Birdsong is a Certified Home Stager. Trained by Becky Harmon of Transformations Staging School here in Jacksonville, she can help her sellers professionally prepare their homes for showing. Norita is a member of the local chapter of the Real Estate Staging Association (RESA).  She has been a Realtor with Watson Realty Corp. for 12 years in the Atlantic Beach office.  A multi-million dollar producer, Norita is a member of the Watson President’s Club and has earned a Pinnacle Award. Married to a retired Jacksonville Beach firefighter, the couple has raised four sons. They are actively involved in their community and enjoy living at the Beaches. 

  • Tis the Season for Selling

    by Watson Realty | Dec 18, 2012

    Tis the season to put your house for sale!  Decorating your home for the holidays will showcase it in a very special way.  Holiday décor can add a cozy feeling to your house. A few elegant decorations throughout the house will be appealing to buyers but always remember that less is best.  

    • ·Add a holiday scent throughout the house such as scented candles or baking some cookies.  One scent per floor of the house is best. Lightly scented soaps in the restrooms is also a good idea.
    • How can buyers see themselves celebrate their holidays in your home?  Set your dining room table with your best dishes and elegant holiday centerpiece, as if setting up for a dinner party or holiday celebration.
    • Simple yet elegant exterior décor will set the buyer’s expectations of the home.  Create a warm and inviting atmosphere and entrance so they will want to see the inside of the home and buy it.

    Naomi Hernandez, Realtor, Watson Realty Corp. Mandarin North Office

    New Yorker by birth, Naomi Hernandez has been a Floridian since 1986. She is a dedicated and loving wife, daughter, sister, aunt, friend and Realtor.  Naomi facilitates real estate transactions for domestic and international customers.   She attributes her success to strong technical skills, integrity, and the ability to conduct business in both English and Spanish with a focus on excellence in customer service.  As a trained stager/re-designer through the Haverhill Institute, Naomi understands the need of staging the home and conveys to potential sellers the importance of distinguishing their home from other homes in the area for sale.  Naomi strives daily to assist owners in selling their homes and help buyers achieve their dream of becoming homeowners.

  • Lorri Reynolds Named as New Manager at the Avondale/Ortega Office

    by Watson Realty | Dec 07, 2012
    Watson Realty Corp. President Ed Forman is pleased to welcome Lorri Reynolds as the new Managing Broker/Vice President of the Avondale/Ortega office. Ms. Reynolds joins Watson Realty with 15 years of professional real estate experience in luxury home sales and as a licensed broker.  The executive team at Watson Realty welcomes Reynolds and recognizes her as a valuable asset to the company.

    “Lorri Reynolds is a smart and talented leader.  Her management experience and leadership skills are a huge advantage to the Watson Avondale/Ortega Sales Team.  I am pleased to have Lorri on our team!” Forman.

    Ms. Reynolds has earned numerous real estate awards during her sales career including achieving 95th in the State of Florida for commissions earned in 2002.  She served as NEFAR Ponte Vedra Council Vice President in 2003 and 2004. Her business leadership experience includes owning and managing her own brokerage firm that included three offices. Stressing the importance of integrity in her personal and professional life, Ms. Reynolds holds the leadership philosophy of always being part of the solution rather than the problem, earning her the respect of fellow associates and customers.

    “Lorri has been very kind and attentive to our needs.  She seems very driven, which is always a positive attribute in a leadership position.  I can tell she has a strong emphasis on recruiting,” shared Maxine Kelley, a top-producing associate in the Avondale/Ortega office.

    Ms. Reynolds is a former High School English teacher and a published author. In her spare time, she enjoys volunteer work at her church and with the Jacksonville Humane Society.

    For more information about Lorri Reynolds and the Watson Realty Avondale/Ortega office, or to view listings, please call (904) 421-3533 or visit
  • Mr. Watson Meets with Real Estate Leaders in Lisbon

    by Watson Realty | Dec 03, 2012
    Mr. Watson, founder and Chairman of the Board of Watson Realty Corp, attended the recent Leading Real Estate Companies of the World (LeadingRE) International Symposium in Lisbon, Portugal. Real estate leaders representing other top brokerage firms from 15 countries in Europe, North America and Asia, joined together to build connections and hear from industry experts. 

    Watson, who is also the Chairman of the Board of Directors for LeadingRE and one of the original founders, introduced keynote speaker, Matthew Ferrara of Matthew Ferrara & Company. Ferrara’s presentation focused on “Embracing the Global Marketplace.”  Other presentations included topics on marketing, economic housing information and forecasts, and business strategies for real estate.  Luxury Portfolio International, LeadingRE's luxury division, co-hosted the event.  Network initiatives were offered by members of the LeadingRE and Luxury Portfolio leadership.

    Mr. Watson was also able to tour several luxury properties in the coastal town of Cascais, located just outside of Lisbon. He brought back photos and information of these beautifully designed homes which are posted on his Facebook page, .

    Watson Realty Corp., is the only member affiliate of LeadingRE in Northeast Florida. The network is a collection of over 500 premier brokerage firms representing 30 countries worldwide.

  • Ponte Vedra Welcomes Cindy McGuffie

    by Watson Realty | Dec 03, 2012
    Cindy McGuffie is the newest member of the Watson Realty Corp., REALTORS No. 1 sales office in Ponte Vedra Beach.  With over 30 years of professional real estate experience, McGuffie has worked in residential sales, real estate finance, as well as holding a broker’s license.  McGuffie’s background combined with her new affiliation with Watson Realty gives her customers excellent representation for their real estate transactions. 

    “Cindy is known for her industry knowledge and business integrity and I look forward to working with her,” shared Watson Realty Ponte Vedra’s VP/Managing Broker Mary Ann Bongiorno.

    McGuffie Has lived in Michigan and Georgia, where she worked for Fannie Mae for 10 years.  She relocated to Florida in 1998 and worked in real estate finance until her recent move to join the Watson Realty Ponte Vedra sales team.

    For more information about Cindy McGuffie and the Watson Realty Ponte Vedra Beach office, or to view listings, please call (904) 662-4796 or visit